How to boost sales and scare the competition on Halloween
For many, Halloween is a time to play Halloween songs and let your children eat as much candy as they can stomach in one night. But who ever said that kids are the only ones who can get in on the fun?
As a cannabis dispensary or a cannabis brand, you should be looking to get in on the fun as well, because more than likely your customers will be rushing to buy your products as fast as kids rush to the door of the best house in the neighborhood.
You may be wondering what cannabis and Halloween have to do with each other, and the short answer is this: they have nothing to do with each other. What makes Halloween an opportune time to boost sales is the fact that it is a holiday, and cannabis consumers love to shop for cannabis on the holidays.
While obviously cannabis sales increase on 4/20, other holidays such as Labor Day and the 4th of July are also big days in the cannabis industry that seemingly have nothing to do with cannabis. Labor Day is said to be the third-highest sales period of the year in the cannabis industry behind July 4th and 4/20, and recent studies by BDS analytics suggest that Labor Day weekend could be the busiest multi-sales period of the year in the cannabis industry. When it comes to the 4th of July, According to Green Entrepreneur, shoppers spend $400 million on cannabis products in the week leading up to July 4th, a 60% increase compared to the national weekly average.
Halloween is no different. Cannabis customers across the country will be looking to take advantage of any deals or events happening around Halloween, and you’ll definitely want to be getting in on the sales. But How?
In this article, we’ll be discussing how you can make the most out of this year's Halloween. From spookily good deals to themed merch, to hosting an event, everything you’ll need to be successful this Halloween can be found here. Interested? Then keep reading!
Spreading the word about your festivities and special spooky deals (text message marketing and social media)
The most important thing in making sure you make the most out of Halloween is making sure that your customers know that you are acknowledging the holiday in the first place. While we will be discussing certain types of promotions, deals, and events you can do this Halloween later in this article, none of that will help drive sales if your customers don’t know about it!
The best way to spread the word about the festivities is through social media, text message marketing, and Brands by springbig. Text message marketing will be especially important when it comes to making sure that your loyalty members know about the festivities. With text message marketing, you can not only tell them about special deals and events you may be having during Halloween, but you can also send them vouchers for freebies.
You can also leverage Brands by springbig during Halloween to let the brands your carry in your dispensary get in on the fun. How? Brands by springbig allows the brands in your dispensary to partner with you and sponsor any number of your text message campaigns that go out to your customers. Not only does this mean free advertising for you, but for brands, it means access to direct-to-consumer marketing, something that is usually not practiced by cannabis brands.
Leveraging your reach on social media will also be important in letting those who follow you know about your plans for halloween and also showing off your halloween spirit. Not only will this allow you to fill spots on your social media post plan, but it also presents an opportunity to grow your following. How? Simply make a post advertising a voucher or freebie that is only rewarded if the customer proves that they follow you on all social media channels. In this way, you grow your following, you attract new customers and reward both old and new customers alike.
Trick-or-treat… just don’t give these to kids
Halloween is a time for trick-or-treating and candy. No matter how old you are, we all love free candy, especially when they’re edibles. Specifically, Halloween is a great time to have deals on cannabis candies like gummies and chocolates.
Edibles have been growing in popularity since the beginning of the coronavirus pandemic, and now is a perfect time to leverage their popularity. Creating a Halloween themed candy box is the perfect way to entice your customers to spend big this Halloween. Another great way, if you're capable, is to adjust your packing, especially for the season. While it may not seem like much, having themed packaging could go a long way.
Scarily good deals and freebies
You have to give a little to get a little, and the same is true in the cannabis industry. Creating a number of different Halloween themed deals and freebies and advertising them heavily will be key to driving sales and bringing in new customers. For example…
“The deals are spooky good over here at ____, come in this week and get a free pack of THC gummies with a purchase of $50 or more!”
“In the Halloween spirit? We are too! Come in this week and spend over $50 to receive a free piece of merchandise of your choice*!”
“Craving some candy this Halloween? Come in this week and receive 15% off all edibles in the store*!”
Deals like the examples above are a great way to drive traffic to your dispensary this Halloween while also increasing engagement with your customers.
First-time customer specials
The holidays present a great time to attain new customers and turn them into repeat customers. A great way to do this is by offering them a scarily good deal for any first time customer who signs up for your loyalty program. For example…
“First time visiting ___? We’re glad you're here, and to show you just how much we appreciate your business, we’re offering you a free piece of merchandise! All you have to do is sign up for our loyalty program!”
Host an event and decorate your dispensary
While COVID might make this difficult, or possibly impossible, hosting a Halloween themed event in an ideal world is a great way to boost sales and drive traffic to your dispensary. If you can’t do that, then you can at least decorate your dispensary to match the themes of the Halloween specials you’ve been sending your customers.
After receiving a promotion regarding “especially spooky” deals, a customer may be disappointed to walk into a dispensary that hasn’t even bothered to hang a single bat from the ceiling or put a single pumpkin anywhere in sight.
You're on your way to a spook-tacular Halloween
If you choose to do any of the above things, then you’re sure to have a scarily good Halloween at your dispensary. From deals on edibles and other spooky deals, to showing your Halloween spirit and decorating your dispensary, Halloween presents an opportunity to have fun, boost sales, and bring in new customers.