Why Dispensary Technology Integrations are Essential to Business Success
Have you ever found yourself duplicating data, perhaps taking it from one program and plugging it into another program? Jumping between multiple software applications. While this scenario is a tedious waste of time, it can be fairly common in the cannabis industry. In some cases, the software has not been built-for-purpose, while in other cases business owners are not taking advantage of the resources available to them. Integrations are a way that data can live in multiple locations, without continual manual updates.
At CUE Cannabis, we are especially excited about the integration potential between dispensary software. This is because our biggest focus is helping cannabis business owners save time and money, and integrations are a great way to avoid the types of errors that waste both of these precious resources.
Many of our customers have questions about which point-of-sale software is right for their dispensary, a valid question because dispensary POS systems are one of the most essential pieces of dispensary software for a customer-facing business. One piece of advice we have for cannabis dispensary owners is: when considering the point-of-sale features, always investigate the POS integrations as well. This is because point-of-sale systems are a powerhouse of customer and business data that can be utilized to your advantage in combination with other software.
springbig is one example of how important point-of-sale data can be used to increase customer retention, build stronger customer relationships and create smart marketing campaigns thereby driving revenue. springbig is fully integrated with the best cannabis POS systems in the cannabis industry in order to provide all of the best dispensary tools owners need to advance their marketing efforts.
So that you understand how springbig helps your business be successful, we will explain how integrations work, why they are useful, and what a point-of-sale integration with springbig will do for your business.
How do integrations work with APIs?
API stands for an application programming interface. An API is what software uses to receive information. This is what allows for the flow of information between software in real-time.
springbig has set up API’s with all of their Point-of-Sale partners. What this means is that key information can travel back and forth between a business’s point of sale and the springbig application.
springbig receives member contact information: name, email, phone, birthday, gender, customer type (med/rec), as well as purchase history and product details, so dispensaries can engage with your active shoppers and segment your campaigns based on purchase history or amount spent?
Why make use of software integrations?
Integrations are always on the list of features we recommend customers consider when purchasing dispensary technology solutions. On the most basic level, integrations will help prevent mistakes and save your employees time and tedium. But more than that, integrations can be incredibly powerful because they combine the functionality of two software programs, using key data from one to power another, and thereby enhance the profitability of a business.
Springbig allows business owners to use customer data to create a more meaningful relationship with these people. Springbig uses key customer data, for example, what products were purchased and when. Springbig will then use loyalty marketing like text messages to encourage repeat business at a time and place that is convenient for customers. Springbig can share promotional updates for products that customers actually want to buy.
Using the data from the dispensary point-of-sale, springbig has created The Wallet, a customizable web app version of a dispensary loyalty program. Purchase data is translated into information that is valuable for customers, like how many points they have, or upcoming offers on their favorite products.
Furthermore, springbig talks to e-commerce providers as well, which allows customers to order cannabis products directly from the springbig wallet. This information is passed to your e-commerce provider without any extra work on your end.