5 Dispensary Marketing Tools You Need
Learning to develop a meaningful and cost-effective cannabis dispensary marketing plan can be a significant challenge the cannabis industry is so unique, that marketing strategies that may work for a traditional business may not work for a cannabis business.
There are distinct restrictions and regulations on cannabis marketing that limit your access to traditional advertising and digital marketing channels. Thus, you can find yourself at a disadvantage when trying to establish a comprehensive marketing blueprint that far more comprehensive than just creating a google my business profile.
Dispensary Texting Software
91% of people like keeping their smartphones within arms reach at all times, and text messages have a 99% open rate, compared to a 25% open rate with email marketing campaigns, and push notifications which have a 7.8% click-through rate.
That’s why it’s essential to text message marketing software\ your dispensary. It’s the best way to legally advertise directly to your target audience.
Now you may be thinking that its a real hassle to get the customer’s phone numbers or email addresses required to send them promotions. But this can be done easily if you incentivize them by implementing a loyalty rewards program at your dispensary, which is the next great dispensary marketing idea on our list.
We’re all about dispensary SMS marketing at springbig so check out our blog to learn more
Dispensary Loyalty Programs
The cannabis industry is in constant flux with new brands and dispensaries opening up every day. Consumers have literally thousands of options. This is why building brand loyalty for cannabis brands and cannabis retailers is probably the most valuable marketing tactic in the industry at the moment.
The best way to do this is by creating a dispensary loyalty program. As the leading dispensary loyalty marketing platform in the industry, we have written a lot about this so check out this on how to reward repeat customers to learn more.
Dispensary Marketing Automation Software
marketing automation is a combination of software and strategy. marketing automation should play an important role in your customer service strategy and help foster better relationships with your customers.
Want to thank a customer for shopping, set an automated message to fire 5 minutes after a transaction thanking them and giving them a discount coupon for their next visit.
Automating your dispensary marketing tactics will turbocharge the efficiency of your operation. It will take the guesswork out of who to send campaigns to and when, because you’ll leave it all up to a set of predefined triggers. Dispensary marketing automation won’t just happen on its own though, you’ll have to make sure your customers contact information segmented into the right buckets so that your automation software has something to work with.
To learn how to segment your customer profiles into the proper buckets check out our blog on dispensary marketing segmentation.
SEO (search engine optimization)
According to Wikipedia, “Search engine optimization (SEO) is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into your website.”
We’ll be honest, we’re not experts on SEO but we have friends who are. For all things SEO and a guarantee to get your marijuana dispensary found on google, get in touch with our friends at Foottraffik, the cannabis industry leaders in SEO, especially local SEO.
Social Media Marketing
Having a social media presence is like having a second website for your company, giving you a place to share with a wider audience. However, the dominating platforms like Facebook and Instagram have some pretty strict rules when it comes to “cannabis content being digital ad networks.
Still, even without running ads it is important to be visible where you can. Social media allows dispensaries to engage in conversations around their brand, communicate with customers, collect reviews and build brand recognition. Remember, social media is all about putting on a good face, so make sure your business profile and brand ambassadors match your branding.
Check out our recent blogpost on cannabis social media marketing for a deep dive into how to leverage social media for your dispensary.