• Jeffrey Harris

3 Ways springbig’s Partnership With Onfleet Will Boost Dispensary Brand Loyalty

Earlier this week, springbig announced its partnership with Onfleet, one of the leading providers of last-mile delivery software and services. Onfleet powers almost a million deliveries per second nationwide and is a trusted partner among a diverse range of industries, including grocery, retail, alcohol, pharmacy, and of course, cannabis.


Utilizing a reliable delivery platform is more important than ever during this health crisis, and dispensaries integrated with springbig will certainly find new ways to drive sales and dispensary brand loyalty through this deal. springbig’s partnership with Onfleet will allow cannabis retailers to improve their best-in-class service, engage with customers in a dynamic way, and streamline internal dispensary operations.


Increase Delivery Reliability and Customer Support

Ordering cannabis will now be as effortless as ordering takeout or a new pair of jeans. Through this new partnership, customers will be able to track their cannabis orders and receive real-time SMS updates throughout the delivery process. In addition to customers having peace of mind about the status and location of their order, Onfleet’s software can optimize routes to complete deliveries in a timely manner and provide accurate ETA estimates.


This takes the guesswork out of delivery monitoring and eliminates frustratingly wide delivery windows. These features are especially important for dispensaries that serve medical customers who may need their medical products as soon as possible. After the delivery is complete, retailers can follow up with customers and inquire about their overall experience. Brand loyalty often comes down to a customer’s perception of how retailers add value to their shopping experiences. Onfleet’s services will demonstrate to customers that dispensaries value their time, opinions, and general well-being.


Maximize Dispensary Operations and Resources

Dispensaries offering delivery must navigate a myriad of local regulations and micromanage every step of the process, which can eat up valuable time and resources for a growing business. With Onfleet, dispensaries integrated with springbig can outsource the logistics to Onfleet’s software and redirect their efforts to improving their loyalty programs or developing creative cannabis product marketing campaigns.


Retailers trying to figure out how to push cannabis products can also use the customer feedback they receive through the Onfleet platform to promote products that travel well during delivery or are noticeably more popular in their respective zip codes.


Ensure Compliance and Safety

Staying compliant with delivery laws not only allows retailers to keep their operating licenses but also adds to the credibility and reputation of the dispensary brand. Onfleet’s delivery software is tailored to account for delivery regulations that can vary by state, meaning springbig-integrated dispensaries in all 28 states can stay compliant while fulfilling customer orders. Onfleet is also committed to keeping the delivery process as contactless as possible when verifying customer ID, which means customers can receive their deliveries without fear of potentially contracting the virus. These professional safety and compliance offerings will ultimately boost your dispensary’s reputation. Customers will be encouraged to continue buying from the store and may even recommend the dispensary to friends who are in search of a safe and reliable dispensary.


About Onfleet Onfleet is a technology company based in San Francisco that helps businesses manage their last mile deliveries. Onfleet supports thousands of customers in the U.S. and 90 countries around the world.

Onfleet powers millions of deliveries every month, over a delivery every second, across a broad range of industries including grocery, retail, alcohol, cannabis, and pharmacy. Onfleet's platform includes a web-based dashboard, intuitive driver apps, real-time tracking and notifications for customers, contactless signatures, and a robust API. It helps businesses route and dispatch efficiently, collect proof of delivery, access comprehensive last-mile delivery analytics, and provide a delightful customer experience. Onfleet's clients include innovative delivery enterprises like Imperfect Produce, The Gap, Firehouse Subs, NAPA Auto Parts, Capsule, Lugg, and United Supermarkets.


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