Who We Are:
Our core values define everything we do, from how we engage with clients and partners, to creating the most innovative and highest ROI digital marketing programs.
When you work with Foottraffik, you’re not just a client, you’re family.
What We Do & How We Do It: Attract, Engage, Nurture
To run a successful dispensary, you need a comprehensive strategy built on proven dispensary marketing and dispensary SEO strategies.
It’s vital for you to assess how your ideal clients learn about and shop for cannabis products and dispensaries; then create a marketing strategy that mirrors and appeals to your customers’ motivations and behaviors.
Foottraffik developed a dispensary marketing methodology -- Attract, Engage, & Nurture -- that enables you to do just that. We help customers find, engage, and shop at your dispensary.
How do we do it?
After years of planning, testing, and hard work, we've developed a winning dispensary marketing formula for driving new customers to your store:
1. Attract: Get Found
Dispensary marketing 101: If your prospective customers don’t know who you are or what your brand represents, you won’t be able attract new customers. While painfully obvious, you’d be surprised at how many dispensaries neglect the fundamentals of dispensary marketing.
When you work with Foottraffik, we’ll help you devise and implement an attraction strategy, comprised of proven dispensary marketing tactics to build a respected brand, while attracting new customers.
- Dispensary SEO
- Conversion-Focused Website Optimization
- Content Marketing (e.g. epic blogs, local marketing, word-of-mouth, reviews, etc.)
- Online Reputation Management & Online Reviews
2. Engage: Interact With Your Customers
Now that you’ve attracted new customers, what’s next? Engagement!
Engaging with your prospective customers and current customers is fundamental to building loyalty. Without it, you’re just another unmemorable brand.
- Customer Service Focused Staff & Budtender Training
- Social Media
- Event Marketing
3. Nurture: Create Lifelong Customers
You’re attracting new customers, you’re engaging with them; it’s now vitally important to nurture these relationships to further build loyalty, boosting the lifetime value of your customers.
You can “nurture” your customers by demonstrating your appreciation for their loyalty by offering promotions, exclusive deals and discounts. Leveraging a variety of tactics, we’ll help you develop programs to get the message out.
- Email Marketing
- SMS & Mobile Marketing
- Loyalty Programs
If you’d like to learn more about dispensary marketing and dispensary SEO, download Foottraffik’s free ebook:Beginner's Guide to Cannabis Dispensary Marketing
learn more at: www.footraffik.co