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Email Us: info@springbig.com   |   Tel: (800) 772 - 9172   |   FL: 621 NW 53rd Street, Suite 260, Boca Raton, FL 33487

                                                                                             WA: 1941 1st ave S Suite 3I, Seattle, WA 98134

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faq

  • Do loyalty programs for dispensaries really work?

    • Yes! But don't just take it from us, after all, we are a loyalty marketing company. But we're not the only ones who know loyalty programs work. In fact, a mathematical principle known as the Pareto Principle (aka The 80/20 rule) proves it. This rule states that in any business, 80% of sales will come from only 20% of customers. In addition to this, acquiring a new customer can cost as much a 7x more than retaining an existing one. So the numbers speak for themselves, it is vitally important to keep that crucial 20% of top-spending customers happy and coming back for more.

    • Not only do loyal customers visit more often, but they purchase a wider range of products and more of them, according to a study conducted by our friends at Headset. Bottom line is, rewarding these revenue drivers is one of the best things you can do to increase your bottom line.

    • Here at springbig, we conducted an audit of XXX of our clients over a 12 month period to see if our client dispensaries loyalty programs were operating within the 80/20 rule.

  • Not only do loyal customers visit more often, but they purchase a wider range of products and more of them, according to a study conducted by our friends at Headset. Bottom line is, rewarding these revenue drivers is one of the best things you can do to increase your bottom line.
  • Why should I use text message marketing instead over other digital marketing channels?

    • Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The federal government dictates what -- and how -- brands can advertise, even in states where it’s legal.

    • This means you can't run ads on Google or Social Media promoting your dispensary. As the main consumer-facing operators in the space, dispensaries are right there on the front of all the restrictions and regulations imposed on the industry making building customer loyalty a difficult task. 

    • ​Every business thinks they need an App to be successful. But the truth is most apps, once downloaded, are rarely used. Numerous studies show that users use about one-fifth of the apps they have installed and that 90% of those who download an app do not become high-value usersThis is assuming your or your dispensary loyalty provider's app is even lucky enough to get downloaded from or even allowed on App Stores (Android does not currently allow cannabis sales content on its app store). But let's say you overcome these obstacles and begin to host your dispensary loyalty program on app. Are customers likely to respond to notifications from an app? Push notifications only have a 2.6% open rate 

  • How do I get customers to sign up?

  • how are segments/filters created

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  • Is Text Message Marketing Legal and Compliant for Cannabis Dispensaries?

    • Yes, while there are some states that do not allow rewards and loyalty programs, all US states and Canada allow the use of Text Message Marketing. There are regulations set by the FCC in the TCPA

    • The truth is that all companies across all industries need to follow the rules that govern text message marketing. And it’s actually easy to set up effective text marketing campaigns without spending a lot of money on legal fees and without running afoul of the law. All that is required by the TCPA is the customer’s explicit consent to receive texts. There are two ways to receive opt-in consent from your customers.

    • The first way works as follows;

    • Upon enrolling into a retailer’s loyalty/text marketing program such as in this example of springbig’s tablet app (IOS), which occurs only once, the customer will be prompted to review the terms and conditions of their consent to the retailer which includes giving the retailer their consent to receive text messages and will then be prompted to sign confirming their consent. Of course, digital copies of all signatures are filed so they can be accessed whenever needed.

    • second enrollment option can be used if the customer does not enroll while physically standing at checkout (like in the case of online ordering) works as follows; customers sign up for text message communications in one of three ways. Texting a dispensary specific text-to-join code, scanning a QR code, or through dispensary’s website.

    • They will then receive a text message to confirm they want to “opt-in” to the program and continue to receive texts,  by replying ‘Y’ to the message the customer has officially “opted-in”. If they do not reply ‘Y’, they will then not be opted into the text message marketing program of that retailer.

    • The final requirement to stay compliant with the TCPA is giving the customer the ability to easily opt-out. This means including something as simple as  “Reply STOP XXXX to stop receiving text messages” at the end of every text message.