This article was originally published by The Green Market Report
Jeffrey Harris is Founder and CEO of springbig, a customer loyalty platform for the cannabis industry. springbig uses SMS, loyalty marketing, and other tools to encourage repeat business for cannabis retailers. Prior to spingbig, Harris founded a loyalty marketing company (Inte Q) which focused on developing and managing data driven programs for large retail and financial services firms.
Title: Co-Founder and CEO
Years at current company: 7 years
GMR Executive Spotlight Q&A:
Most successful professional accomplishment before cannabis: Prior to spingbig, I founded a Loyalty Marketing Company (Inte Q) which focuses on developing and managing data driven loyalty and CRM programs for large retail and financial services firms.
Company Mission: Initially founded in 2012 and launched in the cannabis industry in 2017, springbig is the leading provider in customer-loyalty and digital communications solutions for dispensaries and cannabis retailers. With customers across the United States, springbig is helping dispensaries & cannabis retailers keep their own customers connected and engaged while allowing the store owners to track their inevitable success and ROI of their loyalty program and marketing campaigns in real-time.
Company’s most successful achievement: In the emerging cannabis industry, springbig has reached a historic milestone. We have signed up over 8,000,000 consumers through our cannabis-focused customer loyalty program. Through partnerships with some of the leading POS providers in the cannabis space — including Flowhub, BioTrackTHC, MJ Freeway, Treez, Korona, LeafLogix, GreenBits, Blaze, and Cova — springbig has worked alongside retailers to send over 50,000 campaigns by way of over 225,000,000 text messages (130 million just in 2019) — and has seen close to over 740,000 rewards redeemed in return. Our dedication and expertise has allowed retailers to see immediate and significant ROIs on their marketing initiatives.
Has the company raised any capital (yes or no): Yes
if so, how much?: 9.7 million
Any plans on raising capital in the future? Still undetermined but seriously considering raising a B round.
Most important company 5 year goal: Create a unique marketing ecosystem where retailers and brands can effectively communicate with cannabis consumers to drive brand awareness, omnichannel store traffic and sales growth that benefit both the industries brands and retailers.